Industry Trends

There are several associations that help to unify the Swimming Pool industry. Shoreline belongs to one National organization, one regional organization, and one state organization. These [...]

With all the home design and makeover shows filling our DVRs, it’s hard to miss renovation mania. But the more interesting trend-within-a-trend is the reason behind renovation mania. Renovations [...]

One of the fastest growing trends we’ve heard nearly all of our clients inquire about is a custom outdoor service counter. Installations range from simple built-in BBQ grills to full-service, [...]

Just like any part of your home, a swimming pool requires upkeep, and we all know that often means $$. But new energy-saving technologies are available, and there are also some simple “tricks” [...]

We’re loving poolside daybeds and loungers right now. We came across a few standouts and had to share these gorgeous images. They can lend a bit of Hollywood swank or island paradise and [...]

It seems like saltwater swimming pools are the latest buzz in outdoor living, but do they live up to all the hype? We can’t offer you chance to feel the water here on the blog, but we can give [...]