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Whether your believe them or not, myths are always lurking in the deep end of a swimming pool. While some misconceptions about swimming pools are comical; they are still harmful nonetheless. [...]

With all the home design and makeover shows filling our DVRs, it’s hard to miss renovation mania. But the more interesting trend-within-a-trend is the reason behind renovation mania. Renovations [...]

In recent years, the single most compelling trend in the swimming pool industry has been the addition of automatic safety covers. We get hundreds of questions about them each season, and we tell [...]

One of the fastest growing trends we’ve heard nearly all of our clients inquire about is a custom outdoor service counter. Installations range from simple built-in BBQ grills to full-service, [...]

We’re loving poolside daybeds and loungers right now. We came across a few standouts and had to share these gorgeous images. They can lend a bit of Hollywood swank or island paradise and [...]

We’ve had a busy off season! We are excited to kick off the 2012 swim season with a new look. The seahorse is an icon near and dear to the Shoreline family, but it was time for an update; [...]

With the last few weeks of dreary, rainy days, it’s easy to ignore the covered swimming pool in your backyard. But now is the perfect time to be planning for your pool opening so that poolside [...]

Ideas and inspiration for poolside living. Simply put, we build and service swimming pools. But our business is about creativity, engineering, and science coming together. It’s a about [...]