President, Service
Mark had the rare opportunity to work side-by-side with his father as he built Shoreline Pools from the ground up. He inherited his father’s business sense and loyalty and applied both in creating the largest, most impressive swimming pool service team on the East Coast. Like his brother, Mark Lionetti spent his young adult life out in the field learning the difference between a Shoreline swimming pool and everything else. After studying at Nichols College in Massachusetts, he joined the management team to head up the Shoreline Service division. From the very beginning he insisted that maintenance customers receive the very same high-quality service as new construction customers. He recruited the most experienced and highly skilled professional in the industry, built a state of the art indoor training pool, and worked with his team members and leading industry specialists to develop an unmatched employee-education program. Under Mark’s direction, all Shoreline employees receive hand-on instruction on the very latest in industry technology, procedures, and safety guidelines. His insistence on continual training and education is one of the key reasons why our customers trust their swimming pool maintenance to Shoreline year after year. Mark lives in New Canaan, CT with his wife Kelli. He is an avid, year-round golfer and spends as much of the non-swim season as he can on a golf course in Southern Florida.