David and his brother were just teenagers when their father, Lou, founded Shoreline Pools. David began his career in the field gaining hands-on training; from surveying sites, to laying pipe work, to pouring concrete, David learned every detail about swimming pool construction. After graduating from the University of Dayton, David began working full-time at Shoreline Pools supervising the Sales and Construction teams. Under his leadership, Shoreline Pools more than tripled its footprint in Fairfield and Westchester Counties and began expanding outside the Tri-State area. With David and his brother Mark at the helm, Shoreline pools has grown to nearly 300 employees and has won over 30 industry design and service awards in the last decade, all while delivering the superior craftsmanship on which Shoreline was founded. David loves to travel and is an avid skier & golfer. He is a life-long Stamford, CT resident where currently lives with his wife, Monique.
Mark worked side-by-side with his father, Lou, as he built Shoreline Pools from the ground up. He spent several years working as a technician in the field learning the difference between a Shoreline swimming pool and everything else. After studying at Nichols College in Massachusetts, Mark joined the Shoreline management team to head up the service division. From the beginning, he insisted that maintenance customers receive the same care & attention as new construction customers. He recruited the most experienced and highly skilled professionals in the industry, built a state of the art indoor training pool, and worked with his team members and leading industry specialists to develop an unmatched employee education program. Under Mark’s direction, Shoreline employees receive hand-on instruction on the very latest in industry technology, procedures, and safety guidelines. His insistence on continual training and education is one of the key reasons why our customers trust their swimming pool maintenance to Shoreline year after year. Mark lives in New Canaan, CT with his wife, Kelli, and is an avid, year-round golfer.
Rich has served as CFO for nearly 5 years. He holds a BA in Business Management from Lynchburg College and an MBA from Sacred Heart University. Rich joined Shoreline with over 25 years of financial management experience in the concrete, mason supply and heating industries. In addition to overseeing all financial aspects for Shoreline Pools, Rich has been instrumental in overhauling Shoreline’s software systems and incorporating upgraded billing, inventory and dispatch capabilities. Rich lives in Norwalk with his wife, Susan, and two children, Allison & Brendan, and is an active member of the community serving on several non-profit management boards.
Mark oversees day-to-day operations, billing, receivables and payroll of our service department. He has been at Shoreline for 5 years, and we can’t imagine a time without him. Mark was instrumental in overhauling Shoreline’s software systems and increasing our billing and reporting capabilities. He is a lifelong Stamford resident and a dedicated softball player.
Billy has been an integral part of our team for over 25 years. Under Billy’s management, the Shoreline Service team maintains hundreds of swimming pools with great care and precision. He is a self-appointed “stickler” for thoroughness and timeliness, and he expects the same from every technician at Shoreline. Billy is credited with designing the educational and training program for Shoreline employees that is widely considered to be among the best in the industry.
Bob has worked with Shoreline Pools for over 25 years. As our General Manager, Bob oversees Construction billing & inventory and is responsible for making sure we have the resources to keep each job running smoothly and on time. He knows the ins and outs of the swimming pool business and is dedicated to helping our customers navigate the construction process. Bob is a native New Yorker and a devoted Mets and Giants fan. He earned a degree in Marketing from Pace University and lives in Eastchester with his wife, Essie.
Dave and his father, Mark, insisted that he learn the family business directly from the expert technicians and construction crews that build and maintain our Shoreline Pools. He spent several years working in the field learning about pool renovation, service, and maintenance before joining the Shoreline management team. Dave now oversees the fast-paced Shoreline Renovation & Restoration division, and he and his team tackle everything from uneven decking and modest aesthetic updates to complete system modernizations. Dave lives in Stamford, CT with his wife, Nikki.
Michael has been working in the family business for nearly two decades. As a teenager and in his early 20s, he spent his summers working in the field with the Shoreline construction crews learning everything he could about swimming pool construction. Michael attended Connecticut College where he majored in Sociology and Mathematics. He worked for several years in Project Management at Shoreline before becoming the VP of Construction overseeing our construction crews and Project Management teams. He is an APSP Certified Building Professional and licensed CT Pool Contractor. Michael is also a Member of Board of Directors at the Connecticut Spa & Pool Builders Association (CONSPA)and certified in Erosion and Sediment Control by NYS Department of Environmental Conservation. Michael lives in Stamford with his wife, Ashley.
Facilities & Field Managers
John has been with Shoreline Pools for over 16 years ensuring that our construction teams run on-time & on-budget. John was Honorably Discharged from the United States Marine Corps and came to Shoreline with 13 years experience in construction equipment sales and job costing. As the Shoreline Construction Yard Manger, John is responsible for purchasing and managing all construction materials and the care & maintenance of Shoreline construction equipment, vehicles and properties.
Billy Sodergreen is Shoreline’s most experience swimming pool technician. He has been with Shoreline Pools for more than 25 years and is SP-1 license and CST, NOC & OCHA certified. As Manager of the Shoreline Field Service team, Billy oversees all technical service calls, pool inspections and field employee training.
Fernando has been with Shoreline Pools for over 16 years. He oversees operations and inventory in our 12,000 sq. ft on-site warehouse. Fernando is responsible for the care & maintenance of our Service fleet to keep our 100+ vehicles running properly and on-schedule.
Service Area Managers
Jon has been with Shoreline Pools for nearly 5 years, and he brought with him over 20 years of experience in the swimming pool industry including experience as a Service Technician. Jon & his team care for over 100 pools from Rye to Bronxville and other Southern Westchester neighborhoods. Jon lives in Danbury with his wife, Caitlyn, and their daughter, Sophia.
Dave has been at Shoreline Pools for over 20 years. He is an extremely knowledgeable and accomplished service technician and his unwavering dedication to customer service truly sets him apart as a leader on our management team. Dave oversees the service and maintenance of over 300 swimming pools across Connecticut, and he knows each customer by name and every detail of their pool service history.
Ken has been a leader at Shoreline Pools for over 20 years and in the swimming pool industry for over 40. He and his team oversee the maintenance and care of nearly 200 pools in Greenwich, CT. Ken is a master troubleshooter and has been respectfully dubbed the “watchdog” for his exacting approach to management. He is a lifelong Greenwich resident and an active member of the community where he has coached youth football and baseball for over 15 years.
As the Service Area Manager for Northern Westchester, Doug oversees the scheduling, staffing, and billing for over 300 Shoreline Service accounts. He is a Stamford, CT native and has been with Shoreline Pools for over 15 years. He earned a BS in Business Administration from the University of Rhode Island and spent four years as a Shoreline Pools Service Technician before he joined the management team.
Bryan is the Service Area Manager for our Southern Westchester 2 territory, primarily focused on Scarsdale, Larchmont and Mamaroneck. Before becoming an Area Manager, Bryan trained side-by-side with our field technicians to learn the intricacies of swimming pool & spa care and operation. Bryan has a BA from Connecticut College and is an APSP Certified Maintenance Specialist. He currently lives in Fairfield with wife Kelly and their two young daughters.
Sales & Project Management
Wayne has been a Salesperson & Project Manager with Shoreline Pools for over 15 years. He enjoys collaborating with customers and tackling difficult terrain with creative swimming pool designs. Wayne lives in northern Fairfield County with his wife and daughter.
John joined Shoreline Pools nearly 2 years ago to lead our new in-house Design Services team. He is a Professional Landscape Architect (PLA) certified and licensed in CT & NY and holds a BA in Landscape Architecture from SUNY College of Environmental Science & Forestry and an AAS in Ornamental Horticulture and Landscape Development from SUNY College of Agriculture & Technology at Cobleskill. John designs elegant, functional swimming pools and outdoor living environments that reflect our clients’ needs, wants & unique styles. John currently lives in northern Fairfield County and enjoys traveling and spending time with family.
Tony has been part of the Shoreline Pools team for over 25 years. His composed and thorough approach to renovation sales & project management earns him glowing reviews and lifelong, loyal customers. Tony holds a dual degree in Business & Economics from Indiana University. He resides in Greenwich, CT and is an accomplished music composer and performer.
Paul has been working in the swimming pool industry for over 20 years. He came to Shoreline in 1996, after more than a decade earning national recognition in luxury automobile sales. Paul enjoys working with his clients to create outdoor swimming environments that are unique to their family and entertaining needs. He is experienced and well-informed in the permitting processes throughout Fairfield and Westchester counties and is committed to navigating his clients through this hurdle so that they can stay focused on their new swimming pool. Paul and his wife live in Greenwich, CT and spend their summers on the southeast CT shores.
As a Project Manager, Lance serves as the bridge between Shoreline Pools new construction clients and our construction crews. He oversees schedules, budgets and inventory for each project and is responsible for ensuring every job site is handled with care and respect. Before joining Shoreline, Lance earned a BS in Business with a Minor in Computer Science and spent several years working as a General Contractor for a luxury residential builder. Project Management allows Lance to combine his diverse skill sets to deliver exceptional client service.
John Mirkov holds an Associate degree in Architectural Engineering from Norwalk State Technical College and is an APSP Certified Building Professional and licensed CT Pool Contractor. He began his career at Shoreline as a yard manager over 20 years ago and now oversees our Drafting & Permitting departments. With John at the helm, the Shoreline Drafting team has earned a reputation for designing and executing the most technically challenging swimming pools in the northeast. John lives in Westport, CT with his wife of 35 years, Mary Ann, and spends his free time fishing, boating, gardening and woodworking.
Lindsay oversees our marketing, advertising and communications strategies. She began been working with Shoreline 7 years ago when she directed the overhaul of Shorelinepools.com and a company re-branding effort which resulted in our new logo & tagline and an updated media strategy. Lindsay came to us after 10 years in Account Management at Boston-based advertising agency, Hill, Holliday, where she worked on Liberty Mutual, John Hancock and Putnam Investments national accounts. Lindsay currently lives in Darien, CT with her husband, Dan, and their three daughters, and she a member of the Board of Directors at St. Luke’s Parish School.
FROM OUR BLOG
Having a pool in your backyard can add a sense of luxury in contrast to neighbors. In those hot summer months, swimming pools provide relief from the elements and a place for relaxation. For the DIY homeowner who wants a break from work on the weekend that luxury has it’s downsides. For example, properly maintaining […]
While swimming pools create a fun, exciting place to stay cool on those hot summer days, they can also become dangerous for families with young children who can’t swim. By implementing the following safety provisions for their swimming pool area, families can help eliminate life-threatening dangers like accidental drowning and injury.
Finding the perfect swimming pool design for your backyard encompasses so much more than choosing between size and shape. A pool’s quality ranges based on water, technology, and overall functionality. But with so many customization options, how do pool owners hope to pick between pool designs? When it comes to this difficult choice, Shoreline Pools […]